About the Masthead
About ArtisticStore
Anita Rao
Founder & Editor-in-Chief
A decade following art-materials publishing, manufacturer technical documentation, and the independent artist community has given Anita a working command of pigment grades, paper weights, and the cost-per-use economics that separate a bargain from a false economy.
The question that kept coming up — in forums, in comment threads, in every art-supply subreddit — was never 'which paint exists?' It was always 'is this actually worth the price jump?' That gap between what a product costs and what it genuinely delivers across a body of work is the problem Artisticstore.com exists to close. Most buying guides answer the first question and quietly ignore the second. I built this site to answer the second one, rigorously, across every budget.
What I bring to this is not a studio practice — it is something more transferable: the ability to read across a category at scale. I track manufacturer technical data sheets, independent pigment-rating databases like ASTM lightfastness records, and the aggregated experience of thousands of working artists who have logged their opinions in structured reviews, forum threads, and long-form community discussions. When owners consistently report that a 'student-grade' watercolor granulates unpredictably on hot-press paper, or that a particular brush loses its point after twenty sessions, that pattern is signal — and it shapes every recommendation here.
The way this site works is straightforward: I identify the questions buyers are actually asking at each stage of their practice, locate the best available evidence — published specs, verified purchase reviews, independent laboratory pigment analyses, professional artist commentary — and synthesize it into a recommendation with a clear rationale. Affiliate links to Blick, Jerry's Artarama, Amazon, and other specialty retailers allow the site to operate independently. When a premium product earns a top pick, it is because the evidence supports it, not because the commission is higher.
What we will not do is pretend that price tiers are morally equivalent when they are not, or that a student-grade cadmium substitute performs the same as a single-pigment professional tube. We also will not flatten the premium segment into a luxury footnote. A professional illustrator pricing out Copic markers at $7 each or a painter committing to Old Holland oils is making a craft investment with a real cost-per-use logic behind it — and they deserve analysis that takes that seriously, not a passing mention at the bottom of a budget roundup.
This site is written for the artist who has moved past impulse buying and wants to spend deliberately — whether that means finding the best pigment density in a $12 acrylic set or understanding why Arches paper at $2 a sheet is cheaper in the long run than a pad that buckles at the first wash. It is also written for the professional who already knows the category and wants a second opinion grounded in aggregated evidence rather than brand loyalty. If you are trying to make a considered purchase decision, this is the place to make it.